Software Engineering Promotions: How to get to the next level?

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I am Pooja Brown, currently VP Engineering at Stitchfix, previous to this DocuSign. I have about two decades of experience being an engineering manager, and through my career written countless promo packets, had the pleasure to witness so many folks get to their next level and have had various uncomfortable conversations when they were just not ready. I would love to get a chance to help software engineers really understand what managers are looking for in a promotion, and how to help them make your case!