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The ROI-Centric Approach: Persuading Senior Leadership to Make Strategic Investments

Damien Michau

Head of Engineering - VP at EndorLabs

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Investing in Talent: Presenting the Value Proposition

"When pitching the need for additional team members to senior leadership, it's essential to communicate the potential value and ROI they can bring to the organization."

Instead of simply stating that you require more resources, emphasize the impact these hires will have on the company's bottom line, and make it a purchasing conversation. Here's an example:

  • Highlight how adding two engineers can increase the team's capacity and enable the completion of additional projects.
  • Quantify the potential revenue generated by these projects and estimate the return on investment. For instance, explain that adding two engineers could lead to the completion of four extra projects per year, generating an estimated $800,000 in revenue annually.

By focusing on the potential ROI and demonstrating how the investment in talent directly contributes to business growth, you can make a compelling case for senior leadership. They will understand what they are buying.

Software Acquisition: Demonstrating Business Impact

"When proposing the acquisition of new software or technology, senior leadership needs to understand the business impact and ROI associated with the investment."

Follow these steps to effectively sell this idea:

  1. Clearly articulate how the software will address existing challenges or bottlenecks within the organization.
  2. Highlight the expected benefits, such as increased efficiency, productivity gains, cost savings, or revenue growth.
  3. Quantify the potential ROI in real terms that resonate with senior leadership. For example, explain that investing $10,000 in a CRM software solution could lead to a 30% increase in sales team efficiency, resulting in an estimated $600,000 in additional annual revenue.

By providing a clear business case that showcases the positive impact on key performance indicators and financial outcomes, you can gain the support needed to invest in the proposed software solution.

Conclusion: Articulating the Business Value

"To successfully sell your needs and gain support from senior leadership, it's crucial to articulate the business value and ROI associated with your proposals."

Shift the conversation from "I need" to "This is what you will get". By quantifying the potential returns, aligning your needs with strategic objectives, and focusing on the bottom-line impact, you can make a compelling case for strategic investments. Remember, senior leadership is more likely to support initiatives that demonstrate clear business value and contribute to the company's growth and success.


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Damien Michau

Head of Engineering - VP at EndorLabs


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