Creating Valuable Content for Your Network

Laurent Parenteau

Senior Director of Engineering at Therma



In this article, we will explore different approaches to creating valuable content for your professional network as an engineering leader. We will discuss the benefits of workshops, recorded videos, and live presentations, and how they can help you provide value and engage your audience.

Providing Value through Workshops, Recorded Videos, and Live Presentations

As an engineering leader, it is important to establish yourself as a valuable resource in your network. One way to do this is by creating content that provides insights and solutions to common challenges faced by professionals in your field. Workshops, recorded videos, and live presentations are effective methods for sharing your expertise and engaging your audience.


Workshops allow you to interact directly with your audience and provide them with hands-on learning experiences. By inviting participants to bring their own real-life work problems, you can guide them through the process of approaching engineering tasks in a more structured and disciplined manner. This approach helps participants think through the problem and plan their work before writing any code. Workshops can cover various topics, such as bug fixing, configuration changes, and architecture work, and can be tailored to different industries or specific challenges. Mixing different approaches during the workshop could be beneficial. Some participants may prefer working individually, while others may benefit from group discussions.

Recorded Videos

Recorded videos are a convenient way to share your knowledge and expertise with a wider audience. By recording a talk or workshop, you can create valuable content that can be accessed at any time. This allows you to reach a larger audience and establish yourself as a thought leader in your field. Recorded videos can be shared on platforms like YouTube or your personal website, making them easily accessible to professionals seeking insights and solutions.

Live Presentations

Live presentations provide an opportunity to engage directly with your audience in real-time. By hosting live workshops or presentations, you can interact with participants, answer their questions, and provide immediate feedback. Live presentations can be scheduled at specific times and can be open to a limited number of participants. This exclusivity can create a sense of value and urgency, encouraging professionals to actively engage with your content.

Feedback and Continuous Improvement

To ensure that your content is valuable and resonates with your audience, it is important to seek feedback and continuously improve your approach. By gathering insights from your network and incorporating their suggestions, you can refine your content and make it more impactful. Additionally, tracking the performance of your content, such as the number of views, shares, and engagement, can help you identify which topics or formats resonate the most with your audience.


Creating valuable content for your professional network as an engineering leader is crucial for establishing yourself as a thought leader and building strong relationships. Workshops, recorded videos, and live presentations are effective methods for providing value and engaging your audience. By seeking feedback and continuously improving your content, you can refine your approach and make a lasting impact on your network. Remember, building trust and credibility takes time, so be patient and persistent in your efforts to create valuable content.

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Laurent Parenteau

Senior Director of Engineering at Therma

Engineering LeadershipLeadership DevelopmentCommunicationOrganizational StrategyDecision MakingCulture DevelopmentEngineering ManagementPerformance MetricsLeadership Training

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