Collaborating to Inspire Change Between Teams
7 December, 2021

Sr Engineering Manager at Meta (Facebook, Oculus, & Family of Apps)
Inhibiting Collaboration Due to a Focus on Business
The company I work at focuses on building enterprise products. Our customers seem to be large organizations who want to purchase products directly from my company. Often, the requirements coming in from product stakeholders tend to be mixed between specific customers’ needs or generally applicable expectations. In general, the product organization as a whole is more outward-facing, where they work directly with sales and customers.
On the other hand, product interaction with the engineering department tended to be much less. I found that these teams were much more focused on the business aspect than the product itself. It became a problem for my team and inhibited our ability to prioritize things, iterate, and receive feedback. Simply put, the face time between product and engineering was missing because the product team was suffering from limited bandwidth.
Promoting and Creating Successful Collaboration
Choosing my Best Option:
I knew that there were multiple paths I could take concerning my problem. The path I chose was to escalate this problem to make it more visible. Being a senior leader, I had to show a significant amount of influence to uplift this problem. Once I brought this to my leadership team, I knew that we could find a solution that benefited all parties involved.
Using an Iterative Approach:
I used my network of product managers that I worked with and tried to mitigate this problem. First, I explained my challenge and asked if we could try a new approach. My idea was to use the engineering budget to hire an agile coach rather than another engineer on my team. I asked these managers to engage with one of my teams as a product owner on the product side. Using this method as a trial approach would test and see if our problems went away and collaboration was increased.
However, before bringing my proposal to the entire product team, I shared it with my product stakeholder to receive their buy-in. I knew that if we collaborated successfully, not only would it lessen my team’s challenges but also increase the capabilities of the entire company. Once the product stakeholder acknowledged the challenges of prioritization, alignment, and receiving feedback, we worked towards a solution.
Putting in Place the Experiment:
Together with my product stakeholder, we began an experiment that involved one of our teams and bootstrapped the agile process. From there, we shared our retrospective learnings with other teams and other product leaders, slowly increasing curiosity around the technique that we were using.
The agile coach brought a wealth of knowledge to the table. Hiring more junior product managers would influence our product and uplift many conversations regarding the process. The seniors were struggling to move away from their day-to-day outward-facing duties and engage with the product. Hiring junior product managers allowed the seniors to push their boundaries and mentor juniors with their expansive skill sets.
The Importance of Collaboration
- It was essential for me to influence my team to work with empathy. While the product team was creating challenges, it wasn’t our place to confront them with hostility. We all had the same goal: to create the best product; we were all just taking different approaches. Ensuring my team spoke with empathy and collaboration was the most influential conversation I had during this process.
- I found it vital to persevere when things weren’t well. Being a self-starter was less important than influencing a team. Sparking change was my goal, and the best way to ensure it was successful was to collaborate.
Discover Plato
Scale your coaching effort for your engineering and product teams
Develop yourself to become a stronger engineering / product leader
Related stories
21 March
Based on an awesome book titled "Deep Work" by Cal Newport we provide provide a brief overview of the Rules for Focused Success in a Distracted World.

Ramesh Dewangan
CEO at Quantum Vision Consulting
21 March
Is it possible to be too empathetic? If you overdo it, it can be an energy sucker.

Melanie Zens
Delivery & Operations / Digital Transformation / Innovation at Marais Consulting Inc
20 March
Learn about 10 rules from the wisdom of these long-living residents from Ogimi, a small village in Okinawa, Japan. You could interpret the rules as the lifestyle habits that enable the senior residents of Ogami to live long and enjoy their ikigai.

Ramesh Dewangan
CEO at Quantum Vision Consulting
7 March
3 ways leaders can cultivate relationships that lead to better products.

Guy Jenkins
SVP Global Customer Experience at Salesforce
25 March
Oftentimes Engineers work in silos, developing products to specified requirements, while they remain disconnected from the most important of questions - "WHY are we building this?" We'll explore the consequences of this mindset, as well as how to connect your Engineers to the larger Company Vision.

Eric Adams
VP of Engineering at ExecThread