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Mario Hebert

Mario Hebert

Director of Engineering at MasterClass

LinkedIn profile

Hello 👋
My next available slot is

  • Wednesday 15th Dec4:00 PM (GMT)

I am a software engineer with over 20 years of experience and have held technical leadership roles on many occasions. I am very hands-on and most of my recent experience is in web development and data engineering. I have expertise in three specific areas: Marketing engineering: I have worked on both the advertiser and publisher side implementing and optimizing most technologies: VAST, VPAID, Adwords, Bing Ads, Criteo, Retargeting, TheTreadDesk, second-device, RTB, etc. I also have expertise user notifications (emails, SMS, app notifications) and customer retention and acquisition (campaigns, newsletters, etc.) Video: I have helped a company raise money for an Open video platform, built an SSP for Video Ads and share a patent in the video ads space. High traffic web system architecture. I have worked at two of the Comscore top 30 properties, developing customer facing web server using Docker, micro-services, and modern web architecture technologies. I have an entrepreneurial mind and am one of those engineers who understand both the technical and the business aspects of a project. Depending on the situation I am open to both individual contributor or leadership roles. My recent interests have been engineering-as-marketing, API strategy & practice, digital plumbing, machine learning (predictive analysis, etc.) and highly scalable systems. I have contributed to a few open-source projects like ethereal (packet sniffer), osCommerce (shopping cart) and Boxee (video streaming). I am on BugCrowd and Kaggle. I love to travel, I took one year off of work to travel around the world and have visited over 40 countries so far.

About me

Key stats

Seniority

14 Years

Hierarchy

Manager of Managers

Industry

Electronics & Semiconductors
Entertainment, Media & Music
Marketing & Advertising
Real Estate
Computer Software
Consulting
Defense
Travel Services

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Experience

Director of Engineering

MasterClass

Sep 2021 - current

Leading martech

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