We've just launched plato for individuals

🔥

login


Google Sign inLinkedIn Sign in

Don't have an account? 

The Importance of Observing the Field to Gain Clarity on A New Product

Collaboration
Product
Roadmap

5 December, 2018

Reza Shirazi

Reza Shirazi

Senior Product Manager at AffiniPay

Reza Shirazi discusses one way to gain more clarity and come to an agreement when developing a new product.

Problem

We were developing a new mobile product and there was conflict on what direction we should take and how we should build the roadmap. There were a lot of ideas around it, but there was no agreement between a variety of stakeholders and the technology team.

Actions taken

I realized the best way to gain agreement was to go out into the field where our mobile product was being used. I went on a field trip with two energy assessors and observed what they did in the field with our current mobile product to get a better understanding of the problems they were having and what they were doing when they were using the product. I just followed them around while they were working. When they were finished, I asked them several questions and took notes as they explained their processes. One of my other product managers also went on a field trip to get a stronger viewpoint as to what was important to the assessors while they were in the field. Our learning went a long way in providing a strong point of view on our new mobile product based on factual data from the field.

Lessons learned

Throughout this process, we gained more clarity on what direction we should be going with our mobile product. Overall, it was really valuable. I was able to share our findings with the technology team and stakeholders with greater credibility and conviction. This allowed us to gain agreement and we were able to create a successful roadmap.


Related stories

Launching a Product in a Large Organization
14 September

Shikhar Bajaj, Senior Product Manager at VMware, highlights the key differences between a product launch in a large organization and a small one.

Product
Cross-functional collaboration
Shikhar Bajaj

Shikhar Bajaj

Sr. Product Manager at VMware

Successful Launching of a Brand New Product
14 September

Shikhar Bajaj, Senior Product Manager at VMware, describes how he successfully launched a new product using the competitive advantages his company had over its competition.

Product
Shikhar Bajaj

Shikhar Bajaj

Sr. Product Manager at VMware

Developing a Product Mentality in Engineering-Centric Organizations
14 September

Shikhar Bajaj, Senior Product Manager at VMware, discusses how he developed a product mentality in his engineering-centric organization by introducing a formal stage-gate process that included the business review.

Team processes
Product
Shikhar Bajaj

Shikhar Bajaj

Sr. Product Manager at VMware

How Early Engagement Can Help Improve Cross-Team Communication
31 August

Shelly Bezanson, Director of Release at Thoughtexchange, discusses how early engagement through the Product Council coupled with a set of six key principles can help improve communication between different teams.

Cross-functional collaboration
Collaboration
Shelly Bezanson

Shelly Bezanson

Director of Release at Thoughtexchange

Merging a Web and Mobile Team: A Tale of Two Cultures
14 September

David La France, VP of Engineering at Kenna Security, explains how to merge two teams with different cultures, technology and operating modes.

Cross-functional collaboration
Company Culture
Internal Communication
Collaboration
Reorganization
David La France

David La France

VP Engineering at Synack

You're a great engineer.
Become a great engineering leader.

Plato (platohq.com) is the world's biggest mentorship platform for engineering managers & product managers. We've curated a community of mentors who are the tech industry's best engineering & product leaders from companies like Facebook, Lyft, Slack, Airbnb, Gusto, and more.