Back to resources

How to Successfully Rebuild Your Product

Dev Processes

6 June, 2022

Adir Nashawi
Adir Nashawi

Senior Product Manager at Hibob

Adir Nashawi, Senior Product Manager at Hibob, shares his insight and experience from rebuilding a product to handle many feature requests and offerings.

Chaotic Feature Requests

When I joined my company, we were still a relatively young startup. The product side of things was quite messy, as we had a lot of offerings, feature requests, and value we wanted to bring to our customers. Feature requests, requirements, and escalations from clients were normal. I had to break everything apart and rebuild some product areas from scratch. It needed to be logical and UX-focused, and it needed to scale with our organization. Here’s how I did it:

Rebuilding the Product Processes


My first step in my process was heavily customer-centric. I talked with our clients to fully understand their expectations on what should be available. We had many different work areas spread across the platform, and my goal was to narrow these down to build more effective ones.

At the same time, we were looking at our competition. While following up with clients, we asked them if there was anything our company was missing. Performing competitive analysis helped us determine what we needed to prioritize and where the industry goes.


Moving forward, we went over all of the feature requests and themes we wanted to introduce within the product. We needed to prioritize all of our requests and come to understand each phase of our release. The team decided to create two releases:

The Facelift: The first release was focused on improving the user experience. To do this, we redesigned and renamed our offerings to make them incredibly clear. The Enhancements: The enhancements were when we started to implement the most needed functionalities and feature requests in the system to be competitive and answer our clients’ needs.


After we launched the changes, we started measuring our results. We measured things such as:

  • How do people interact with it?

  • How many configurations were made? By whom?

  • Submitted feature requests and enhancements by clients


After rebuilding the product area, my company has seen a higher adoption rate for our features. At the same time, the configuration is more customizable for each client, and we have many different types of configurations for each user. Combining these things makes for a much friendlier user experience.

Key Takeaways

  • Focus on how the product will look one or two years from now. Thinking about what you want to build or offer in the future will help you organize what is happening in the present.
  • You need to be client-focused. I recommend taking calls with various clients with different locations, sizes, stakeholders, and personas.
  • Follow up with your clients and show them mockups or product direction to gain validity and make sure you’re on the right way to a successful product

Discover Plato

Scale your coaching effort for your engineering and product teams
Develop yourself to become a stronger engineering / product leader

Related stories

How I failed at my startup

14 October

There are nine specific building blocks and functional areas every org/company need to work to launch the product and provide services to customers. How effectively founders tackle them determine the destiny of the company.

Mission / Vision / Charter
Scaling Team
Building A Team
Praveen Cheruvu

Praveen Cheruvu

Senior Software Engineering Manager at Anaplan

Scaling a Team in Two Parts: The Product and Manager

2 August

Viswa Mani Kiran Peddinti, Sr Engineering Manager at Instacart, walks through his experience scaling a team, product and his skills as a leader.

Managing Expectations
Scaling Team
Viswa Mani Kiran Peddinti

Viswa Mani Kiran Peddinti

Sr Engineering Manager at Instacart

Building Up Your Technical Skills in a Fast-Paced Industry

8 July

Otavio Santana, Distinguished Software Engineer at Zup Innovation, shares his best practices for upskilling without stretching yourself too thin.

Different Skillsets
Personal Growth
Otavio Santana

Otavio Santana

Java champion, software engineer, architect, and open-source Contributor at Independent Technical Advisor

How Product Management Chose Me

23 June

My accidental journey into product management

Personal Growth
New PM
Career Path
Michael Castro

Michael Castro

Sr. Manager, Product Management at Capital One

How Product Marketing Can (and Should) Help Product Development

20 June

Pavel Safarik, Head of Product at ROI Hunter, discusses the frequently overlooked role of product marketing in getting high user adoption rates for your product.

Goal Setting
Product Team
Different Skillsets
Cross-Functional Collaboration
Pavel Safarik

Pavel Safarik

Head of Product at ROI Hunter