Back to resources

How to Determine Product-Market Fit In Your Industry

Product Team
Product
Internal Communication
Stakeholders

8 February, 2022

Itay Wein
Itay Wein

Product Director at Electronic Arts

Itay Wein, Product Director at Electronic Arts, shares how he achieved a more significant number of hits through leading distribution channels.

Building a New Product

When companies embrace the idea of building a product that fits both internal and external stakeholders, they are likely to foster an environment that drives exceptional management and understanding among themselves. In one of my previous companies, the marketing team conducted a consumer data analysis to understand whether their marketing campaigns were effective. It helped them plan. The goal was to utilize the data analysis work and work collaboratively with our partners for an effective outcome. It was apparent to me that we needed to build a self-service analysis capability for the marketing directors.

However, based on my prior experience, it came to my attention that we might have found something external to such a suit. Therefore, we decided to build a product that would fit both internal and external customers, adjusting it slightly (by adding different security aspects etc.).

Communicate Your Product

To begin with, we utilized our in-house resources — e.g., the marketing directors. We used them to understand and polish the design of our product before we could move on to showcase it to our external customers.

We defined the needs of the products — what we were supposed to be doing with them. Before taking any steps, we ensured that the product was well communicated to the internal stakeholders. In that regard, many problems appeared that we needed to validate. Of course, we couldn’t improve on the product without any feedback.

Potential stakeholders and users must know the benefits of the product, why they need to use it, and the difference it would make in their lives. Since we tailored the product to cater to our needs, it became one of the most successful products within the organization. To date, I have received ample feedback from the users about it.

Find Strategies That Fit the Market

  • Emphasize product marketing. Bridge gaps between marketing and product in order to get a better understanding of what differentiates your product from the rest of them. In our case, our marketing directors shared it with our telco partners, and their feedback helped us improve.
  • Although there is no ‘one size fits all’ in the product industry, holistic products can go long. Find a product that can benefit several companies for big markets instead of just one.

Discover Plato

Scale your coaching effort for your engineering and product teams
Develop yourself to become a stronger engineering / product leader


Related stories

The Art of Asking Why: Narrowing the Gap Between Customers and Users

24 May

Jord Sips, Senior Product Manager at Mews, shares his expertise on a common challenge for product managers – finding root causes and solutions.

Customers
Innovation / Experiment
Product
Personal Growth
Leadership
Stakeholders
Users
Jord Sips

Jord Sips

Senior Product Manager at Mews

Managing Different Time Zones: Inclusive Collaboration Methods

19 May

Jonathan Belcher, Engineering Manager at Curative, shares an unknown side of synchronous communication tools and advises managers on how to handle a team that’s spread across the globe.

Remote
Internal Communication
Collaboration
Cross-Functional Collaboration
Jonathan Belcher

Jonathan Belcher

Engineering Manager - Patient Experience at Curative

Managing Remotely: Balancing Team Cohesion and Focus Time

26 May

Jonathan Belcher, Engineering Manager at Curative, explains how to balance team cohesion and individual focus time, tapping into his experiences of working remotely for seven years.

Remote
Micromanagement
Meetings
Internal Communication
Productivity
Psychological Safety
Performance
Jonathan Belcher

Jonathan Belcher

Engineering Manager - Patient Experience at Curative

Streamlining Product Processes After a Reorganization

16 May

Snehal Shaha, Lead Technical Program Manager at Momentive (fka SurveyMonkey), details her short-term technical strategy to unify processes among teams following an acquisition.

Acquisition / Integration
Product Team
Product
Building A Team
Leadership
Internal Communication
Collaboration
Reorganization
Strategy
Team Processes
Cross-Functional Collaboration
Snehal Shaha

Snehal Shaha

Senior EPM/TPM at Apple Inc.

Navigating Disagreements When It Comes to Priorities

9 May

Pavel Safarik, Head of Product at ROI Hunter, shares his insights on how to deal with disagreements about prioritization when building a product.

Innovation / Experiment
Product Team
Product
Dev Processes
Conflict Solving
Internal Communication
Collaboration
Convincing
Strategy
Prioritization
Pavel Safarik

Pavel Safarik

Head of Product at ROI Hunter

You're a great engineer.
Become a great engineering leader.

Plato (platohq.com) is the world's biggest mentorship platform for engineering managers & product managers. We've curated a community of mentors who are the tech industry's best engineering & product leaders from companies like Facebook, Lyft, Slack, Airbnb, Gusto, and more.