Back to resources

How to Determine Product-Market Fit In Your Industry

Product Team
Product
Internal Communication
Stakeholders

8 February, 2022

Itay Wein
Itay Wein

Head of Product at Gett

Itay Wein, Product Director at Electronic Arts, shares how he achieved a more significant number of hits through leading distribution channels.

Building a New Product

When companies embrace the idea of building a product that fits both internal and external stakeholders, they are likely to foster an environment that drives exceptional management and understanding among themselves. In one of my previous companies, the marketing team conducted a consumer data analysis to understand whether their marketing campaigns were effective. It helped them plan. The goal was to utilize the data analysis work and work collaboratively with our partners for an effective outcome. It was apparent to me that we needed to build a self-service analysis capability for the marketing directors.

However, based on my prior experience, it came to my attention that we might have found something external to such a suit. Therefore, we decided to build a product that would fit both internal and external customers, adjusting it slightly (by adding different security aspects etc.).

Communicate Your Product

To begin with, we utilized our in-house resources — e.g., the marketing directors. We used them to understand and polish the design of our product before we could move on to showcase it to our external customers.

We defined the needs of the products — what we were supposed to be doing with them. Before taking any steps, we ensured that the product was well communicated to the internal stakeholders. In that regard, many problems appeared that we needed to validate. Of course, we couldn’t improve on the product without any feedback.

Potential stakeholders and users must know the benefits of the product, why they need to use it, and the difference it would make in their lives. Since we tailored the product to cater to our needs, it became one of the most successful products within the organization. To date, I have received ample feedback from the users about it.

Find Strategies That Fit the Market

  • Emphasize product marketing. Bridge gaps between marketing and product in order to get a better understanding of what differentiates your product from the rest of them. In our case, our marketing directors shared it with our telco partners, and their feedback helped us improve.
  • Although there is no ‘one size fits all’ in the product industry, holistic products can go long. Find a product that can benefit several companies for big markets instead of just one.

Discover Plato

Scale your coaching effort for your engineering and product teams
Develop yourself to become a stronger engineering / product leader


Related stories

How to Maintain Happiness: The Underrated Aspect of Creating Team Dynamic

2 August

Jonathan Ducharme, Engineering Manager at AlleyCorp Nord, encourages the importance of a workplace environment that cultivates mental wellness.

Personal Growth
Company Culture
Leadership
Internal Communication
Psychological Safety
Jonathan Ducharme

Jonathan Ducharme

Engineering Manager at AlleyCorp Nord

Scaling a Team in Two Parts: The Product and Manager

2 August

Viswa Mani Kiran Peddinti, Sr Engineering Manager at Instacart, walks through his experience scaling a team, product and his skills as a leader.

Managing Expectations
Product
Scaling Team
Leadership
Meetings
Viswa Mani Kiran Peddinti

Viswa Mani Kiran Peddinti

Sr Engineering Manager at Instacart

(Re)Organizing Your Teams Using Domain-Driven Design

12 July

A proposal for how to create an org structure that will deliver software systems that you want, not ones you get stuck with.

Alignment
Architecture
Scaling Team
Building A Team
Internal Communication
Reorganization
Ram Singh

Ram Singh

CTO at REAL Engagement & Loyalty

How Product Management Chose Me

23 June

My accidental journey into product management

Product
Personal Growth
New PM
Career Path
Michael Castro

Michael Castro

Sr. Manager, Product Management at Capital One

How Product Marketing Can (and Should) Help Product Development

20 June

Pavel Safarik, Head of Product at ROI Hunter, discusses the frequently overlooked role of product marketing in getting high user adoption rates for your product.

Goal Setting
Product Team
Product
Different Skillsets
Cross-Functional Collaboration
Pavel Safarik

Pavel Safarik

Head of Product at ROI Hunter