Founder & CEO
Apr 2017 - current
Tercept's machine learning technology helps marquee publishers like XE.com, LaOpinion, NewsWeek Group, Times of India, NDTV, DailyHunt & eBay boost their direct & programmatic ad revenues through user scoring, real-time pricing & automated optimization.
Publishers' direct campaign optimization strategy is obsolete. It is done manually & using basic variables like Frequency cap, AdUnit, Geo & Device/OS. Tercept uses 30+ variables to score users, enables publishers to target their direct campaigns to specific users & automatically boost the performance. Better deliverables result in higher CPMs & more budgets.
Publishers' programmatic inventory pricing is fundamentally broken as it is being done manually & based on contextual variables (adunit, size, geo, device) - as opposed to the buy side, which uses automated bidding algorithms & user level data for pricing. Tercept fixes this by fully automating pricing & scoring users behavioral variables thereby delivering a huge revenue boost.
Apr 2017 - current
Mentored founders from Knudge.me, Unomer, Rehash, PocketPill and other companies around product strategy & fund-raising.
Mar 2017 - current
Advising the founder around product strategy, go-to-market & fund raising.
Aug 2016 - current
Helping the founder with strategy, business planning & hiring.
Aug 2014 - current
Helping the founders with strategy, introductions & fund raising.
Jul 2008 - Mar 2017
Vizury is a multi-channel growth marketing product powering customer acquisition & retention through Ad-Tech & Mar-Tech channels for several marquee brands in Retail, Travel, Financial Services & Telecom including the likes of Citibank, ICICI Prudential Life Insurance, Etihad Airways, eBay, Netshoes, Sony and many more.
Vizury started in late 2008 and scaled to 600+ customers, 200+ team members across 6 geographies and raised $30M of venture funding from top-tier VCs viz. Intel Capital, Nokia Growth Partners, Inventus Capital & Ascent Capital.
Leading Vizury's US Market Entry & Sales Partnerships, 2015-2016
Heading all Product Management, 2014-2015
Building Vizury's Mobile Business from scratch (Product, Media, Operations, Sales), 2013-2014
Heading all Product Management, 2011-2012
Heading all Product, Analytics & Media buying, 2008-2010
May 2007 - Jun 2008
Conceptual and strategic analysis of opportunities for value creation. Generating business insights, translating them into services based on profitable business models. Preparing/pitching compelling marketing and sales value propositions for our services.
Worked in the automotive industry helping clients develop sales and achieve profitability using online strategies. Extensive experience in the internet/web2.0 domain.
1\. Auto shopping plug-in: Developed customer acquisition and monetization strategies, pitched & partnered with leading online publishers
2\. Lead generation for Auto Dealers: Prepared go-to-market strategy, involved in business development
3\. Facebook application: responsible for product management, customer acquisition using the viral platform
4\. Mix-planning for US Auto manufacturers: Developed recommendations & performance summaries for clients, developed models for calculating value delivered to clients
Max New York Life
Apr 2006 - May 2006
Sep 2002 - Jun 2005
Experience and Achievements:
1\. Responsible for the design and development of critical mobile phone applications
2\. Full software development lifecycle experience including requirements analysis, design, development, testing and post release support of software solutions
3\. Involved in the successful release of several handsets developed on the Motorola proprietary iDEN platform
4\. Served twice as onsite coordinator in USA, where I was also responsible for requirements gathering for new projects as well as knowledge transfer to offshore team
5\. Filed for a Patent (US Patents office) in monitoring availability of radios in a half-duplex communication system
6\. Won several awards including the ‘Bravo!’ and the ‘Certificate of Excellence’ for outstanding performance