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Sandhya Jaideep

Sandhya Jaideep

Sr Director of Applications Engineering at SugarCRM

 LinkedIn profile


25 Years



Management Experience

Scaling Team

Hi everyone! My name is Sandhya Jaideep. I am Senior Director of Applications Engineering at SugarCRM, a CRM company in Cupertino, California. I head the engineering team that develops the core CRM application and plugins.

Sorry, I am not currently available for mentoring sessions.


Leadership Across Time Zones
5 December

Sandhya Jaideep discusses managing remotely and shares recommendations for planning, communication, and progress tracking.

Agile / Scrum
Sandhya Jaideep

Sandhya Jaideep

Sr Director of Applications Engineering at SugarCRM

Improving Communication Between Remote Teams
6 June

Sandhya Jaideep talks about how she improved the communication between her remote teams.

Conflict solving
Internal Communication
Sandhya Jaideep

Sandhya Jaideep

Sr Director of Applications Engineering at SugarCRM


Sr Director of Engineering, AI/ML and Mobile


Jan 2015 - current

Leads the AI, Sugar Mobile and Plug-in engineering teams and deliverables. Acts as a collaboration partner to the product teams, creating vision and product road-maps. Creates and delivers strategy, innovation and execution across all AI product platforms. Lead the integration of people, processes and standards, resulting in shipping feature rich products. \* Created the organizational AI vision and technical roadmap. Successfully developed and launched the conceptual No Data Entry direction, leading to Machine Learning based Sales Enablement functionality. \* Led the core applications, delivering nearly $80M in ARR. \* Led a global team of 35+ of 1st and 2nd level reports delivering core applications. Currently leading a team of 25 innovative and nimble engineers. \* Implemented an enhanced Sugar Mobile release cycle from quarterly to monthly, ensuring an improved customer experience. \* Established an “Engineering Excellence” culture, elevating engineering and product standards organizationally, leading to highly predictable quarterly releases. \* Led the technical integration of the Collabspot acquisition, creating and delivering the re-launch roadmap, feature equivalency analysis and technical improvement plan. \* Increased subscription base of the Sugar Hint product by over 173% over 12 months, through the implementation of release rigor and automated testing methodology, reducing post release escalations to zero. \* Established a new campus recruiting partnership program, significantly improving the quality and volume of fresh engineering talent, reducing candidate identification and acquisition timelines. \* Expanded the technical internship program increasing employer brand awareness and talent pool while providing low cost resources for smaller internal projects. Technologies: JavaScript, React and React Native, Angular, Docker, PHP, Java, NodeJS, Kubernetes, RESTful API, micro-services, iOS and Android applications, Machine learning and NLP, CI/CD.

Co-founder and VP Engineering


Jan 2013 - Jan 2015

Launched a data-analytics company focused on teen-driver safety, leading to the development and launch of Truvolo Drive, a SaaS based connected car product. Launched the product in 12 months, leading to a successful exit through the sale of the company to Imantics. \* Conceived, designed and developed the core product in both iOS and Android platforms incorporating web, big data ETL and analytics. \* Recognized by the industry through press coverage and interviews by USA Today (full page article and video feature), CBS (video feature), CNET, SVBJ, Yahoo Tech, PandoDaily, as well as presentations at IoT and venture conferences including TiECon. \* Recruited and managed a global engineering and design team in US, India, Russia, and Portugal. \* Technologies: Bluetooth Smart (BLE), Android, iOS, JavaScript, HTML5, CSS3, RESTful API, MongoDB, Cassandra, Java.

Director of Development

ChooChee (Acquired by Deutsche Telecom)

Jan 2010 - Jan 2013

Founding team member, responsible for standardizing the software development lifecycle and processes for mission-critical application development and product delivery. Provided first and second level management and leadership for multiple teams in UI, platform, VoIP development, and testing. \* Enabled the capture of $40M in external funding by leading the software development and product contributions to the Enterprise VoIP product suite. Delivered the first MVP version in 18 months. \* Contributed to strategic business building capabilities by implementing software lifecycle processes, best practices and planning principles, providing key and actionable insights, ensuring on-time and predictable delivery. \* Technologies: HTML, JavaScript, Java, RESTful API, MySQL, HBase, Hadoop, OpenSIPS, Android, iOS

Software Manager

Narus Inc (Acquired by Boeing)

Jan 2009 - Jan 2010

Hired to create a dedicated UI development team for the company, while bringing industry standards and best practices to design and development capabilities, and uniformity to the software development process and work products. Recruited and trained team members both domestically and offshore. \* Improved revenue acquisition by creating an easy-to-use, consistent customer experience, ultimately contributing to increased annual renewals.



Jan 2007 - Jan 2009

VeraCarta developed a SaaS-based collaboration service for complex email-based deal management. Employee #6 hired as an architect to design and launch product within 12 months.

Manager, Appliance Engineering

PostX Corp (Acquired by Cisco Systems)

Jan 1999 - Jan 2006

PostX developed leading trusted email messaging products. Managed PxMail and PxAppliance product lines. Hired a brand new team responsible for development, release, deployment, and support for these product lines.

Lead Software Engineer

BMC Software

Jan 1997 - Jan 1999

Software Systems Engineer

Sun Microsystems

Jan 1994 - Jan 1997

Software Analyst


Jan 1990 - Jan 1992


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