VP Engineering at WonderblyLinkedIn profile
Hello, my name is Rob and I’m VP Engineering at Wonderbly, a full-stack publisher of personalised children books, based in in London. I lead a team of ~15 engineers across multiple disciplines focusing on store front + user experience (React), ecommerce (RoR, Solidus) and creative product rendering (our core business and IP in here, using on demand image composition at decent scale). Career in a paragraph: After messing around with code, I co-founded startup in the early 2000s and had the typical CTO crash burn story. After the web 1.0 crash, I then became a software tech lead in another London startup in mid 2000s. Through an acquisition, I moved to NYC for 6 years where I worked at a corporate on their new platform for publishing scientific journals. I then returned to the UK as Chief Software Architect for an agency/product company (aren’t they all), where I led tech direction for dev team of ~100 engineers building mobile apps for big travel brands. Now I lead the engineering team at Wonderbly, which has been the most enjoyable role of my career so far. In my career I’ve been lucky to have been helped by some great mentors - hoping I can pass some of that on!
Sorry, I am not currently available for mentoring sessions.
Robert was put in charge of a struggling team, who were building a new platform but were missing deadlines. He shares how he helped them to prioritize to provide predictability the business needed.
VP Engineering at Wonderbly
May 2017 - current
May 2016 - current
Chief Software Architect
Mobile Travel Technologies (now Travelport Digital)
Feb 2014 - Apr 2016
May 2008 - Jan 2014
Whatsonwhen (now part of Google)
Mar 2003 - Apr 2008
CTO / Co-founder
Jan 2000 - Feb 2003
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