James Engelbert

James Engelbert

Head of Product at BT

LinkedIn profile
My next available slot is
  • Friday 10th Feb2:00 PM

My favourite quote is from Walt Disney and how I define my career goals "It’s kind of fun to do the impossible". I am self-motivated digital product professional who is obsessed about understanding customer problems and finding ways to fix them. I am an accomplished and highly successful Senior Product Leader with an outstanding record of achieving increased revenue and sustainable profit growth, fostering innovation and launching industry leading products in various environments including Telecommunications, Media, Software and Leisure sectors in Australia and UK.

About me

Key stats


10 Years


Manager of ICs

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What it takes to become a great product manager

19 November

James Engelbert, Head of Product at BT, shares his deep understanding of the traits of a successful product manager and how to get aligned with the organization’s path to success.

Product Team
Personal Growth
The art of managing up

19 November

James Engelbert, Head of Product at BT, shares how managing up is all about being an excellent manager to bring the best out of a team.

Mission / Vision / Charter
Managing Up
Internal Communication
Cross-Functional Collaboration
Are your product problems that special?

19 November

James Engelbert, Head of Product at BT, shares how he helped his team approach learning differently.

Coaching / Training / Mentorship
Overcoming imposter syndrome through focusing on your strengths

19 November

James Engelbert, Head of Product at BT, recalls when he had to battle imposter syndrome when managing a new team.

Product Team
Health / Stress / Burn-Out
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Head Of Product


Jan 2021 - current

Setting up a new alliance responsible for delivering product capability which underpins product squads business and customer outcomes. Responsible for mobilising product squads and setting the vision, strategy and roadmap delivery of APIs, framing approach to new product launches, product discovery & IA, product capability and design systems. Providing leadership and direction during time of change. Sharing business context and how the team contribute to the success of the strategy.

Senior Product Owner - TV & Sport Sales & Content


Mar 2019 - Dec 2020

principal focus of setting/driving vision & achieving commercial and customer outcomes for the TV and Sport online sales and content products. Furthermore, I provide leadership to a team of c 30 people across Product, Visual design, Content and UX Design, Development and Testing, Trading and Analysis and have oversight of CAPEX and OPEX budgets. Notable Accomplishments: - Drum Award Winner. Team winning 2021 ‘Best Website relaunch of the year’ category - Website re-platform from Oracle to AEM for both content and sales websites resulting in increased page load speeds ~35%, enabling a more immersive sport viewing experience, doubling conversion, and SEO traffic to sales up 276% resulting in an increase of sport sales by 83% - In addition to customer benefits, site improvements reduced content editor wasted effort - Creating and socialising vision and strategy demonstrating how TV and Sport content will drive tangible business and customer value where previously had an unclear purpose The vision is to be #1 destination for Sport Content in the UK. - Driving the decision to repurpose banner assets across the experience from 3rd party advertising, to focus on the customer experience by merchandising relevant and tactical events and offers (using Adobe Target/Audience Manager) as well as adding contextual CTAs within live stream and matchday experiences - More than doubled financial value from content in the first year of re-launch - Led the delivery of a major programme where BTTV expanded content offering to incorporate NowTV + Sky on BT TV. Including simplifying our Acquisition and Retention journeys, merchandising relevant content and prioritising and solving the most important customer pain points through A/B testing activities . - My team had the highest employee satisfaction score in the alliance for 2020

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