Genevieve Craig

Genevieve Craig

Sr Product Designer at Design on Tap

LinkedIn profile
My next available slot is
  • Tuesday 28th Mar11:00 AM

I am a user-centric, data-driven and result-oriented product person, focused on consistently delivering maximum value for the user and the company. Motivated by solving user needs, meeting business goals, and measurable impact within a collaborative team setting. I would be a great mentor for you if you're someone who is trying to achieve a healthy work/life balance as a Product Manager or Product Designer. I am also great at working with you on helping you achieve goals that you might feel you're not hitting, or even if you're feeling "stuck" in life or career - I can help you dig out and find your passion again!

About me

Key stats


5 Years




Financial Services / Fintech
Marketing & Advertising
Cloud Services
Consumer Services
Computer Software

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Having Work-Life Balance: More Than Just A Suggestion

14 June

Genevieve Craig, a Senior Product Designer at Design on Tap, expounds on the value of work-life balance, its impact on quality connections, and its potential effects on the future.

Career Growth
Working with Product Teams
Managing Stress and Burnout
See more stories


Senior Product Designer

Design On Tap

Feb 2021 - current

- Leading the design team and ensuring compliance with design processes and standards - Working with engineering and product stakeholders to design, prototype and validate new and existing products - Upholding standard design practices by creating and maintaining design systems and clearly communicating the rationale behind UX designs

Design Coach


Nov 2020 - current

- Facilitating Masterclasses and focus group sessions - Sharing insights and knowledge in career sessions and product series - Facilitating classes in the 5-week immersive learning program

Senior Product Designer

Next Ventures

Oct 2020 - current

- Responsible for all Design related activities in the product development process - Develop and maintain brand guides, design systems and other user-interface documentations - Work through design problems from beginning to end, designing detailed interaction behaviours that bring delight to users

Lead Product Designer


Oct 2019 - Sep 2020

- Executed the end-to-end user research and user interface design of 3 flagship enterprise products as well as the company’s 1st ever design system. - Addressed senior stakeholders and developers during design walkthroughs to articulate the value of UX and the rationale behind design decisions. - Mobilized the design team of 3 towards the execution of user research, user testing, and creation of wireframes, visual design, flows, and prototypes for web and mobile apps.

Associate, Product Team

Jul 2018 - Sep 2019

- Executed user research, data analysis and visual design - Worked in Agile teams to bring the product visions to life. - Recorded over 5,000 user sign ups with over $25,000 invested within the first 3 weeks of launch.

Web Developer & UI/ Designer

Tandem Media

Aug 2015 - Jul 2018

- Wireframed user flows, user stories and user interfaces of several end-to-end mobile and web apps. - Designed 3 fin-tech applications, 5 e-commerce marketplaces, 2 learning management systems, 1 travel booking application, and over 18 corporate websites and landing pages.

Digital Marketing Manager


Jun 2014 - Jul 2015

- Implemented marketing campaigns, media buying, branding, social media management, content development and growth strategies for companies across various industries from FMCGs to fin-tech, travel, e-commerce, education and general services. - Achieved an average conversion rate of 25% across all campaigns.

Digital Marketing Officer

Markova Creative Ltd

Mar 2013 - Jun 2014

- Created websites using WordPress CMS and handled copywriting for landing pages, email newsletters, online advertisements, blog posts and search engine optimisation. - Reduced the company’s marketing budget by 18% by creating and implementing growth hack strategies

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