Genevieve Craig

Genevieve Craig

Sr Product Designer at Design on Tap

LinkedIn profile

Hello 👋

Sorry, looks like I have been booked!

    I am a a user-centric, data-driven and result-oriented product person, focused on consistently delivering maximum value for the user and the company. Motivated by solving user needs, meeting business goals, and measurable impact within a collaborative team setting. I would be a great mentor for you if you're someone who is trying to achieve a healthy work/life balance as a Product Manager or Product Designer. I am also great at working with you on helping you achieve goals that you might feel you're not hitting, or even if you're feeling "stuck" in life or career - I can help you dig out and find your passion again!

    About me

    Key stats


    5 Years




    Cloud Services
    Computer Software
    Marketing & Advertising
    Financial Services / Fintech
    Consumer Services

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    Having Work-Life Balance: More Than Just A Suggestion

    14 June

    Genevieve Craig, a Senior Product Designer at Design on Tap, expounds on the value of work-life balance, its impact on quality connections, and its potential effects on the future.

    Personal Growth
    Health / Stress / Burn-Out
    See more stories


    Senior Product Designer

    Design On Tap

    Feb 2021 - current

    - Leading the design team and ensuring compliance with design processes and standards - Working with engineering and product stakeholders to design, prototype and validate new and existing products - Upholding standard design practices by creating and maintaining design systems and clearly communicating the rationale behind UX designs

    Design Coach


    Nov 2020 - current

    - Facilitating Masterclasses and focus group sessions - Sharing insights and knowledge in career sessions and product series - Facilitating classes in the 5-week immersive learning program

    Senior Product Designer

    Next Ventures

    Oct 2020 - current

    - Responsible for all Design related activities in the product development process - Develop and maintain brand guides, design systems and other user-interface documentations - Work through design problems from beginning to end, designing detailed interaction behaviours that bring delight to users

    Lead Product Designer


    Oct 2019 - Sep 2020

    - Executed the end-to-end user research and user interface design of 3 flagship enterprise products as well as the company’s 1st ever design system. - Addressed senior stakeholders and developers during design walkthroughs to articulate the value of UX and the rationale behind design decisions. - Mobilized the design team of 3 towards the execution of user research, user testing, and creation of wireframes, visual design, flows, and prototypes for web and mobile apps.

    Associate, Product Team

    Jul 2018 - Sep 2019

    - Executed user research, data analysis and visual design - Worked in Agile teams to bring the product visions to life. - Recorded over 5,000 user sign ups with over $25,000 invested within the first 3 weeks of launch.

    Web Developer & UI/ Designer

    Tandem Media

    Aug 2015 - Jul 2018

    - Wireframed user flows, user stories and user interfaces of several end-to-end mobile and web apps. - Designed 3 fin-tech applications, 5 e-commerce marketplaces, 2 learning management systems, 1 travel booking application, and over 18 corporate websites and landing pages.

    Digital Marketing Manager


    Jun 2014 - Jul 2015

    - Implemented marketing campaigns, media buying, branding, social media management, content development and growth strategies for companies across various industries from FMCGs to fin-tech, travel, e-commerce, education and general services. - Achieved an average conversion rate of 25% across all campaigns.

    Digital Marketing Officer

    Markova Creative Ltd

    Mar 2013 - Jun 2014

    - Created websites using WordPress CMS and handled copywriting for landing pages, email newsletters, online advertisements, blog posts and search engine optimisation. - Reduced the company’s marketing budget by 18% by creating and implementing growth hack strategies

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