Erin Medlin

Erin Medlin

Head of Digital Product at Better Place Forests

 LinkedIn profile


12 Years



Management Experience

Changing company
Product Team
Scaling Team
Coaching / Training / Mentorship
Career Path
Agile / Scrum

I'm Erin, Head of Digital Product at Better Place Forests. We are helping people write a better ending to their story. Currently, we buy and preserve forest land so that customers can purchase a tree to spread their ashes at as their final memorial. I am working to build out tooling to ensure you can preserve and share your legacy. Before BPF, I've worked to streamline customer experiences across e-commerce and SaaS business such as Restoration Hardware, One Kings Lane, and PagerDuty. I also spent a couple of years as a consultant helping startups find product/market fit, establish product management best practices, and implement an agile development framework

Hey, I'm available every Wednesday at 5:30 PM (GMT)

Next time slot available
  August 12, 2020
  5:30 PM (GMT)

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Introducing Agile and Story Points
10 May

Erin Medlin shares how she sought out the concerns of her engineers and then used that information to move to an Agile approach with story points.

Agile / Scrum
Product Team
Team processes
Internal Communication
Managing Expectations
Erin Medlin

Erin Medlin

Head of Digital Product at Better Place Forests

Simultaneously Transitioning Two Offices from Waterfall to Agile
10 May

Erin Medlin describes how she rolled out Agile to an engineering team that was spread across two different offices.

Agile / Scrum
Erin Medlin

Erin Medlin

Head of Digital Product at Better Place Forests


Head of Digital Product

Better Place Forests

Mar 2019 - current

Director of Product, Platform

Restoration Hardware

Sep 2017 - Feb 2019

Product, dotloop

dotloop, a Zillow Group company

Jun 2016 - Sep 2017

• Responsible for the desktop and mobile web experience for dotloop−the leading transaction management software for real estate agents. • Drove an increase in engagement of new users by creating innovative tools for the mobile web experience. • Developed products that opened new revenue channels for Brokers and generated an increase in revenue for targeted accounts.

Co-Founder, Product Lead

Sprouts Tech

Jun 2014 - Jun 2016

• Co-founded a product and development consultancy specializing in bringing to market MVPs for early stage startups that have not yet built out their own product and engineering functions. • Headed our business’s product and program management practice. • Brought in contracts and closed deals worth over $200k. Developed business leads, negotiated contracts, and closed new business for the partnership. • Revamped client’s engineering processes to release product 40% faster with 50% lower bug rate. • Advised executive staff and founders of client companies on the technical feasibility of their business strategy. • Example contracts: o Coached Kitchit through a product pivot to successfully launch their new product, Kitchit Tonight, in time for the holiday season. o Co-designed SuddenSelfie, a social sharing iOS app, in conjunction with the CEO of MyMedia, Inc., an early stage startup. o Trained over 40 Engineers and Product Managers in Agile best practices, established a Program Management Office, hired their first Program Manager, and advised on the creation of four Scrum teams at PagerDuty.

Training Manager

United BioSource Corporation

Oct 2009 - Jun 2010

• Developed a streamlined training program reducing new hire on-boarding time from four months to six weeks. • Worked with cross-functional teams to define best practices. Designed process flow diagrams, meeting maps, and instructional matrixes to outline new procedures. • Orchestrated roll out of multi-department major process changes. Developed training plans, training materials, and delivered training across multiple offices and time zones.

Senior Project Manager

United BioSource Corporation

Mar 2006 - Sep 2008

• Primary point of contact to the client and to the internal development staff during the development lifecycle of a system. Managed project budget and scope to ensure on time delivery of the system using Microsoft Project. • Account Manager for strategic accounts. Developed and maintained relationships with the client’s management teams as well as served as first point of contact for project escalations. • Mentored junior project managers on writing requirements, troubleshooting, project implementation, and client management. • Tracked and managed multiple project schedules at a time. Identified areas of risk and developed risk mitigation strategies across interdependent projects. Proactively resolved client and development team issues. • Partnered with clients to develop custom documentation and standards to improve delivery time and quality of the product. • Gathered, documented, and maintained all system requirements for web and phone based product using Microsoft Word and Visio

Implementation Team Lead


Sep 2004 - Mar 2006

• Led a team of four through successful, on time implementation of Advantage HRM software for Idaho Transportation Department. • Analyzed client requirements to develop custom modifications to the system to meet client needs. • Used Rational Requisite Pro to write requirements documentation. • Trained client staff on application, including the ability to implement new requirements. • Coordinated between product engineering and client site to resolve software issues and implement customizations. • Coordinated with Advantage Financial Team Lead and Project Manager to ensure on time implementation of ERP solution.

Business Analyst


Oct 2001 - Feb 2003

Provided functional support to development team during development of new system functionality.

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