Cliff Chang

Engineering Director–Growth at Asana

LinkedIn profile

Seniority

5 Years

Hierarchy

Manager of Managers

Management Experience

Prioritization

Career Path

Reorganization

Hiring

Retention

Company Culture

Hi all, I’m Cliff; currently at Asana (since 2012), been a people-manager for the last 5ish. Currently leading a collection of product engineering teams, all focused on growth and adoption. ex-FB from before then. Excited to learn from everybody here.

Sorry, I am not currently available for mentoring sessions.

Stories

If They Aren’t the Right Fit, Let Them Quit

19 December

Cliff Chang, growth engineering lead, at Asana, discusses the unexpected way in which he dealt with a high performing, yet under-motivated employee looking to terminate his contract.

One-on-one

Career Path

Health / Stress / Burn-Out

Cliff Chang

Engineering Director–Growth at Asana

When Being An Engineering Manager Gets Lonely

27 December

Cliff Chang discusses how lonely it can be to be an engineering manager and the importance of having a peer to vent to.

Leadership

Feedback

Coaching / Training / Mentorship

Health / Stress / Burn-Out

Product Team

Personal growth

Cliff Chang

Engineering Director–Growth at Asana

How to better manage your time and responsibilities as a new manager

19 December

Cliff Chang, engineering lead-growth at Asana offers advice on how to better manage your time and responsibilities as a manager so that everything else can fall into place. He shares his strategies of adapting a physical organizer and a new attitude towards delegation into his daily work life.

Health / Stress / Burn-Out

Productivity

Personal growth

Juniors

Internal Communication

Managing Expectations

Cliff Chang

Engineering Director–Growth at Asana

Experience

Software Engineer

Facebook

Aug 2009 - Oct 2012

Ads Front-end Engineering Touched every part of advertiser management experience (API, Interfaces, Statistics / Reporting, Ad creation, Ad Management) Developed and managed a complex set of web ad products (e.g. video ads, video ads to pages, etc.) Developed the Promoted Page Posts product with one other engineer, largely driven by ourselves. Javascript Performance

Development Intern

1010data

Jan 2008 - Jan 2008

Voice Intern

Earthlink

Jan 2007 - Jan 2007

My primary task was to improve the customer support services for Earthlink's Voice product. To do so, I analyzed the existing system, and worked closely with support experts to write the specifications for a new tool which is projected to significantly decrease per-customer support cost. I also performed analysis on various sets of customer data to identify root causes for churn and other problems.

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