Asaf Bord

Asaf Bord

Director of Product Management at WeWork

LinkedIn profile

With over 18 years in Tech, and a decade as a Product Manager, I worked on various external and internal products, in a wide range of industries and domains; from UX and architecture design to Big Data and AI; and always with my customer's goal in mind. I have a broad perspective of business needs, a keen eye for details and a rich technical background. I have been privileged to work with and lead some of the best talent in the world; managed multiple groups from 10's to 100's of engineers world-wide; have helped turn around several teams facing trust and performance challenges; while always focusing on generating true, measurable value for our customers. I am extremely passionate about Product and look for every opportunity to improve myself and my teams. Today I lead the entire WeWork Sales & Commerce tech division, consisting of 6 teams and platforms, which drives 100% of the company’s global revenue of over $4B. As WeWork embarks on its new chapter, we empower the Sales, Marketing and Support departments to increase sales, maximize retention and optimize operational efficiency throughout the organization.

About me

Key stats


7 Years


Manager of Managers


Financial Services / Fintech
Real Estate
Computer Software

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