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Ankush Goyal

Ankush Goyal

VP Engineering at Zenreach

 LinkedIn profile

Seniority

9 Years

Hierarchy

Executive

Management Experience

Leadership
Feedback
Roadmap
Team processes
Scaling Team

Industry

Marketing & Advertising

Hi everyone! My name is Ankush Goyal and I am currently VP Engineering at Zenreach (with 10 direct reports including team leads). Looking forward to meeting you!

Sorry, I am not currently available for mentoring sessions.

Stories

Setting Up a Framework for Meetings to Avoid Disruptions
27 December

Ankush Goyal discusses steps to take when dealing with a disruptive employee during meetings.

Toxic atmospheres
Coaching / Training / Mentorship
Toxic employee
PM
EM
Ankush Goyal

Ankush Goyal

VP Engineering at Zenreach

Experience

Director

Narvar

Jul 2019 - current

Advisory Board Member

Rutgers University

Jan 2018 - current

Advise on industry trends in Big Data and help steer the Big Data certificate program.

VP Engineering

Zenreach

May 2017 - Jul 2019

Zenreach (Series C; $94M raised) is an automated marketing platform for brick-and-mortar businesses that has built attribution technology to close the loop between online advertising and offline sales. We're backed by Founders Fund (Peter Thiel), 8VC (Joe Lonsdale), First Round, Bain Capital, Maverick & SV Angel. Responsible for overall architecture, technology roadmap & R&D opex/ capex.

Engineering Lead & Sr. Manager for SalesforceIQ

Salesforce

Jul 2014 - May 2017

Formerly, RelateIQ - Acquired by Salesforce.com in 2014 for ~$400M. Was rebranded to SalesforceIQ at Dreamforce, 2015. I was an early engineer at RelateIQ, and led platform scaling efforts after acquisition – wherein we grew the company by 5x (~250 employees), customer base by >30x in ~2 years. During my tenure, I helped scale the company across all the dimensions of people, process & products and my responsibilities grew along with the company into senior engineering leadership role. I headed SalesforceIQ CRM product engineering efforts during last few months of my tenure. SalesforceIQ is now called Salesforce Essentials and underlying data platform is part of Salesforce Einstein. • Led the engineering effort to move a vertically scaled architecture to a horizontally scalable architecture (large scale in-flight re-architecture) to be able to sustain the growth • I was responsible for overall Platform Roadmap & Execution -  Realtime Data Ingestion, processing, storage, archival, indexing & serving platform for communication data (emails, calendar events, contacts, calls, etc.)  Multi-DC Architecture  Authentication & Authorization  3rd party integrations (pardot, zapier, salesforce, hubspot, etc.)  Observability (Telemetry) – Monitoring, Alerting, Logging & Distributed Tracing • Architected & Built Foundational Contact System - built a distributed graph based contact system with attributes like Data Lineage, Deduping, Merging, Unmerging, Provenance, etc. and migrated existing system to new system in-flight • Helped scale the processes around engineering hiring, performance, project & product management, training & mentoring • Maintenance/ Upgrade, Scaling and Capacity planning of infrastructure and data systems including - Cassandra, Kafka, Storm, Zookeeper, ElasticSearch, Postgres, etc • Migration to an event driven, microservices based architecture

Engineering Lead & Senior Manager

SalesforceIQ

Jul 2014 - Feb 2017

(Formerly RelateIQ - Acquired by Salesforce.com in 2014 for ~$400M) Data Products + Data Infrastructure + Scaling Formerly, RelateIQ - Acquired by Salesforce.com in 2014 for ~$400M. Was rebranded to SalesforceIQ at Dreamforce, 2015. I was an early engineer at RelateIQ, and led platform scaling efforts after acquisition – wherein we grew the company by 5x (~250 employees), customer base by >30x in ~2 years. During my tenure, I helped scale the company across all the dimensions of people, process & products and my responsibilities grew along with the company into senior engineering leadership role.

Senior Software Engineer (Team Lead)

Nextag

Jun 2011 - Jul 2014

• Worked on all aspects of catalog taxonomy and classification. 1\. Created complex rule-based system/state-machine to aide in bulk migration of taxonomy. 2\. Worked on a realtime data system to provide classification as a service. • Worked on improving image experience (quality/ content/ delivery) across our catalog. 1\. Scaled our legacy image processing systems to ~2X throughput with same resources (used RabbitMQ for the queue-ing system). 2\. Created a system to run experiments and gather image features that correlated with higher interaction. 3\. Created a prototype system to find watermarks on images. • Platform/ Architecture improvements. 1\. Migration of Catalog from Oracle to Hbase. 2\. Introduced and evangelized micro-services architecture. 3\. Introduced and evangelized Monitoring. (Graphite + StatsD) 4\. Batch/ MR jobs (Spring-batch, Hadoop). 5\. Event Driven near-Realtime Pipelines (Kafka + Storm). • Designed & Implemented a system for near real time syndication of our catalog to Facebook. 1\. Created a robust/ fault-tolerant distributed system/ pipeline for realtime events (100s of millions of catalog-feed deltas/ day) from Oracle To Hbase To Facebook (Technologies used: Hadoop + Kafka + Storm + Jetty + Zookeeper + Oracle-AQ + Graphite). • Worked on Internationalization of Catalog. • Worked on an Experimentation Framework. • Competitive Analysis of Retargeting Space. • Implemented Behavioral retargeting services to provide better marketing to merchants. • Wrote multiple data access apis and map-reduce jobs for ETL • Developed a personalization algorithm for Travel vertical to provide more relevant & personalized results. • Worked on a travel merchant dashboard for realtime bidding and marketing

Software Engineer

Orbitz Worldwide

Jan 2009 - Jun 2011

• Wrote the backend code that manages Air Cancellations & Exchanges. • Wrote the backend code that manages TSA information. • Did a ton of rewrite & refactoring to optimize for performance and increase maintainability. • Served as Scrum Master for multiple iterations.

Software Engineer

Infogroup

May 2008 - Dec 2008

• Successfully developed & presented a Deep Web Mining prototype to crawl, analyze and store data hidden behind web forms. • Delivered 5000 unique datapoints as proof of concept with 2 days of crawling (it used to take few months to get that many new data points)

Risk & Business Analyst Intern

Ernst & Young

Jul 2007 - Aug 2007

Analysis of CRM software firms.

Software Engineer Intern

Idea Cellular Ltd

May 2007 - Jul 2007

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