Andrea Gonzalez

Andrea Gonzalez

eCommerce and Product Management Director at Self Employeed

LinkedIn profile
Sorry, looks like I am fully booked!

    Just left a Series B consumer products startup in San Francisco where I led eCommerce and product management. Prior to then I was ex-Atlassian and working in wine and grocery based product experiences. Manager to product managers, UX strategy lead, digital nomad.

    About me

    Key stats


    13 Years


    Manager of Managers


    Marketing & Advertising

    Do you want Andrea as mentor?

    Develop yourself to become a stronger engineering / product leader



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    Transitioning from Marketing to Product: A Non-Tech in Tech

    30 January

    Andrea’s career has unfolded in some unexpected, challenging and exciting ways. In this story, she shares solid advice for people who are transitioning to an unfamiliar arena.

    Career Growth
    Working with Product Teams
    Hiring, Retaining, or Firing
    See more stories


    ECommerce Director

    Fellow Industries

    Feb 2020 - current

    P&L ownership of Fellow's DTC ecommerce channel. Overseeing merchandising, ecommerce marketing and product management at this coffee gear startup (series b)

    Business Solutions Manager, Salestech and Martech


    Aug 2019 - Dec 2020

    Led the business systems analysis, program management and product management practices for Atlassian's Go-to-Market Sales and Marketing Engineering teams.

    You're a great engineer.
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    Plato ( is the world's biggest mentorship platform for engineering managers & product managers. We've curated a community of mentors who are the tech industry's best engineering & product leaders from companies like Facebook, Lyft, Slack, Airbnb, Gusto, and more.