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Maria Petrova

Maria Petrova

Principal Product Manager at Zalando

 LinkedIn profile

Seniority

8 Years

Hierarchy

Manager of Managers

Management Experience

New PM
Feedback
Product Team
OKR
Agile / Scrum
Data team
Prioritization
Product
Managing Expectations

Industry

Telecom
Internet
Computer Software
Consumer Goods
Marketing & Advertising
Retail
Entertainment, Media & Music

I have over 10 years of experience delivering software and managing products which meet real user needs. During the last 5 years, I've been focusing mostly on product management for data-driven and ML-based products in the field of advertisement technologies, media, and marketing automation. Usually, you can find me discussing new ideas and process improvements with the business, crafting new experiences and prototypes, figuring out technical designs and ensuring new solutions fit into the whole platform product strategy. At Zalando, I overlook the product management of solutions that enable personalized content experience and provide advertisement opportunities for brands inside the fashion store. At Smartly, I was responsible for product development of the creative automation toolkit, being the bridge between customer and development teams. Previously I led product development for the portfolio of ML-based marketing tech products at Yandex, Russian tech giant, and before was responsible for localization and regional adaptation of various Yandex products.

Hey, I'm available every Wednesday at 7:00 AM (GMT)

Next time slot available
  September 9, 2020
  7:00 AM (GMT)

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Stories

Building Customer Driven Backlog Across Several Component Teams
16 May

Maria Petrova, Principal Product Manager at Zalando describes how she built an organizational design from product and stack in a way that tech and product effectively function in a collaborative environment.

Product
Users Feedback
Reorganization
PM
Maria Petrova

Maria Petrova

Principal Product Manager at Zalando

How to Bring Business Context to the Development Team
15 May

Maria Petrova, Principal Product Manager at Zalando details how she strategically mapped out features using a KPI tree to drive measurement, ultimately helping the development team understand their role.

Conflict solving
Collaboration
PM
Maria Petrova

Maria Petrova

Principal Product Manager at Zalando

Organizing Stakeholder Requests
15 May

Maria Petrova, Principal Product Manager at Zalando recounts a problem that she has encountered with several different teams regarding request management and stakeholder management.

Users Feedback
Leadership
Reorganization
PM
Maria Petrova

Maria Petrova

Principal Product Manager at Zalando

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