Jia Ni

Jia Ni

Engineering Manager, Core Messaging at Attentive

LinkedIn profile
My next available slot is
  • Tuesday 4th Apr1:00 PM

I grew up in Shanghai and went to the States for a MS degree in Engineering. Lucky enough, after graduation, I started my career in Bloomberg, Trading System department as a software engineer. With the help of my peers, managers and professional coaches, I built a new engineering team from ground up and grew into a manager in 2016. Deeply influenced by one of the company values "Be bold and take calculated risk", I started to explore startups in different stages and different industries. Through the journey, I got the opportunities to lead multiple teams and grow engineers / first-time engineering managers advance towards their career goals. Looking back my career, I am grateful of the mentorship and coaching I received and understand how much of a difference they make. If there is any way that my experiences/perspectives can help, please reach out!

About me

Key stats


5 Years


Manager of ICs


Financial Services / Fintech
Marketing & Advertising

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Engineering Manager


May 2021 - Sep 2022

Leading the Core SMS, Core Email and Message Explorer teams to build the next generation of high-throughput messaging infrastructure at Attentive.

Director of Engineering, Backend System


Sep 2019 - May 2021

Lead two backend teams at Beeswax: - Ad Serving Team: the team develops large-scale real-time OLTP applications which are missioned to ingest ads auctions and execute complex bidding strategies for Beeswax’s customers.

Senior Engineering Manager, Trading


Apr 2018 - Sep 2019

Senior engineering manager of the Trading team at Betterment. My team develops quantitative-based portfolio management system, from portfolio construction to optimization, as well as low-latency execution management system and market data infrastructure.

Engineering Team Lead


Apr 2010 - Mar 2018

Creator and Engineering Team Lead of Trade Reporting Team in Sell-side Order & Execution Management System ( SSEOMS ). Developing new generation of rule-based regulatory trade reporting platform for both buy-side and sell-side firms. This platform is a distributed, low latency, highly configurable real-time system. My team is responsible for regulatory reporting across US, EU and APAC markets.

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